DESTINATION NORTHERN ONTARIO & WAYS TO BUILD A STRONG TOURISM INDUSTRY

 Destination Northern Ontario is many people’s destination whether they are coming from within Canada or from abroad. Ontario province excels is terms of tourism values and the industry is booming in terms of massive profits on every passing day. The capital city Ottawa is also in Ontario while the Provincial capital is Toronto, i.e. one of the busiest cities with rich & diverse cultural values.

          The tourism sector in Ontario province has made massive in-roads in the past, but lately, it has been on a suffering end due to the pandemic COVID-19. 

HOW TO BUILD A STRONG TOURISM INDUSTRY?

           There are many distinguished ways to build a strong Tourism industry in Northern Ontario. Creating a highly effective marketing environment is one of the biggest necessities in the process of building a strong Tourism industry. The marketing environment should hold most significance in terms of Digital marketing aspects that are engineered more professionally towards cultural Tourism and its promotion. Northern Ontario promotes cultural tourism in many distinguished ways and is also a huge attraction for the international students. Luckily, as it’s easily the biggest province in Canada.

          The role of tourism organizations in promoting cultural tourism is highly needed for a province like Ontario to build a strong tourism industry in Ontario. Destination Northern Ontario is the largest of the 13 regional Tourism organizations that promotes regional Tourism in the province. The RTOs or Regional Tourism Organizations are funded by the Ontario Ministry of Heritage, Sports, and Tourism & Culture industries.

          Regional Tourism creates values for the people within the Provincial boundaries of Ontario & also its closest provinces. It shows the passion of the people for the sake of promoting Tourism which is an industry that is responsible for huge annual profits. This is much similar to the role that destination northern Ontario plays in the Ontario province for sake of promoting regional Tourism and its rich values that are attached with cultural Tourism. The five ministry mandated pillars includes product development, investment attraction, workforce & industry training, marketing & finally partnership initiatives.

·        Product Development: The Destination Northern Ontario supports the enhancements of products, experiences and services available across the North.

·        The Workforce & Training Industry:  Industry training & workforce are two key aspects in promoting Tourism in Ontario. It helps in specializing of training & development elements for the workforce while identifying the changing needs.

·        Investment Attraction: The investment attraction aspects means what are the areas identified for investments in Tourism while creating true values for future development aspects. This is also achieved through R&D and what’s best in terms of investment attraction benefits.

·        Partnership Initiatives: Finding the best partnership initiatives is a huge need. It demands working with selected stakeholders that are highly valuable for the sake of promoting regional Tourism in Northern Ontario. A key reason why the North is booming in terms of rich Tourism values that are improving every passing day.

·        Marketing: The use of marketing & creating a desirable marketing environment means        everything. It is achieved through trusted marketing research and well defined digital marketing strategies. Also through marketing programs that will continue to align and coordinate programs/tactics that are common to all sub-regions and encourage collaboration.